I'm Shashank,

Results-driven marketing professional with a rich background spanning over a decade in B2B marketing, specializing in technical marketing and account-based marketing.

Experience Highlights

Currently pursuing an MSc in Marketing at Henley Business School, to enhance my expertise in marketing strategy and execution.

Marketing Designer and Professional Marketer  ●  Freelance  ●  2022-2023

I specialised in producing impactful visual content and assets for marketing and advertising, and partnered with diverse brands, businesses, and individuals. Notable achievements include a 29% increase in leads generated through Facebook ad campaigns for Prashanthi Multi-speciality Clinic.My esteemed clients included Tsugami Precision (a Japanese machine tool manufacturer), Entrupy (a New York-based luxury product authentication firm), HMT Watches (a government of India enterprise).

Market Development  ●  Ace Designers Ltd  ●  2017-2022

Led the formulation of an account-based marketing approach contributing to a 47% increase in orders for a specific product vertical.Managed the company's social media handles, generating 14% of total lead generation collectively.Orchestrated the company's participation at India's largest machine tool exhibition - Imtex-2019, spanning over 900 square meters.

Marketing  ●  Ace Designers Ltd (Strategic Business Unit for High Volume Machines)  ●  2013-2017

Responsible for annual order management totaling £28m (₹283cr).Developed a technical sales handbook for a high-volume product line, Jobber.Ensured client satisfaction by facilitating communication between clients and internal teams.

Technical Services  ●  Ace Designers Ltd  ●  2012-2013

Developed technical proposals and pricing structures for turnkey projects.Managed both technical and commercial inquiries, overseeing product details, quotes.Gathered and reviewed legal contracts before shipping ensuring compliance.Oversaw order management, ensuring efficient manufacturing and shipping schedules for optimal project execution.

Skills

Product Marketing   ●   Technical Marketing   ●   B2B Marketing   ●   Account Marketing   ●   Market Research   ●   Competition Research   ●   Social Media Marketing   ●   Facebook Ads   ●   Digital Marketing Communications   ●   Content Creation   ●   Video Editing   ●   Graphic Design

Tools

 Microsoft Office Suite   ●   Adobe Creative Suite   ●   IBM SPSS   ●   SAP Hana (SD)   ●   Meta Business Suite   ●   Meta Ads Manager

Open to Exciting Opportunities!

Passionate about creating impactful marketing strategies and visual content, I am eager to contribute my skills and experience to a dynamic team. Let's connect and explore how we can collaborate for mutual success!

Contact

📍Reading, United Kingdom

© 2024 Shashank Ravishankar