Identified business opportunities by targeting key industries, leading to a 47% sales growth through account-based marketing strategies for a key machining vertical.Led a team executing content creation, social media, email, and website strategies, growing social media followers by 12% and generating 14% of total leads through online channels.Conducted in-depth market research to analyse trends, evaluate competitors, and identify segmentation to define target customer profiles and guide data-driven strategic decisions.Developed and executed Go-to-Market strategies, including pricing, positioning, and product alignment, to enter new markets in Aerospace, Agriculture, and Automobile sectors.Executed product launches and organised events, including Imtex, India’s largest machine tool trade show, overseeing planning, budgeting, and execution to promote the brand and products.Partnered with media and digital agencies to deliver multi-channel campaigns for engineering audiences, driving engagement and lead generation while managing budgets, briefs, and timelines.Managed lead nurturing through Microsoft Dynamics CRM, optimising customer engagement across the sales funnel and enhancing conversion rates.