Hello! 👋 I'm Shashank,

• Developed social media and email creatives, and oversaw website management, while using analytics tools like Semrush, Google Search console, and Google Analytics to analyse website metrics.
• Managed social media presence and designed content for Wright & Bailey London, leading to a 2.5x quarter-on-quarter increase in social media reach through targeted content strategy.
• Led regular website updates, SEO optimisations, external content integrations and third-party embeds for Wright & Bailey London, resulting in 14% average monthly organic visitor growth rate.
• Executed refreshed email branding (Mailchimp) and website redesign for Pure Harmony Retreat, ensuring brand consistency and achieving email open rates of 40% and click-through rates of 2%.

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• Designed cross-platform marketing content for OEM and SME clients across online and legacy media, including print ads, social media posts, infographics, presentations, and marketing videos.
• Formulated social media strategy, digital and print assets, and custom branded PowerPoint templates, boosting engagement by 61% across industrial machinery campaigns for Tsugami Precision.
• Created paid advertising and social media campaigns for Prashanti (healthcare), resulting in a 29% lead growth by optimising content and leveraging insights from Meta Ads and Google Analytics.
• Developed and designed brand logos, labels, and packaging for 6 products of Flawless, a FMCG startup, enhancing brand identity, consumer engagement, and market presence.
• Produced explainer videos for Entrupy, showcasing key product features and functionalities, enabling sales teams to communicate product value and drive customer conversions.

• Identified business opportunities in automobile and general engineering sectors, delivering 47% YoY sales growth through account-based and email marketing strategies for a capital equipment lineup.
• Led a team executing content marketing and multi-channel campaigns, both traditional and digital, growing social media followers by 12% and generating 14% of total leads through online channels.
• Partnered with media and digital agencies to oversee website management, SEO, and deliver multi-channel campaigns, driving lead generation while managing budgets, creative briefs, and timelines.
• Analysed market trends and segmentation to shape data-driven go-to-market (GTM) strategies, guiding pricing and positioning decisions, and creating sales enablement tools across 5 product lineups.
• Executed 8 high-value product launches and organised events, including Imtex, South Asia's largest machine tool trade show, overseeing planning, budgeting, execution, and post-event analysis.
• Managed lead nurturing through Microsoft Dynamics CRM, optimising customer engagement across the sales funnel and enhancing conversion rates.

• Managed annual orders worth £28 million through account management, coordinating cross-functional teams and leading technical and commercial negotiations to ensure seamless project execution.
• Analysed sales data, tracked metrics, KPIs, and ROI, and developed dashboards and reports to inform performance insights across 18 products as part of the Management Information System (MIS).

• Pitched tailored CNC solutions and proposed techno-commercial quotes, managing turnkey projects worth £15M while building relationships and leading engagement with external stakeholders.