Hello! 👋 I'm Shashank,

a marketing professional specialising in content marketing, campaign execution, product marketing, and market development. Skilled in driving market expansion, optimising campaigns, and delivering innovative marketing content. Passionate about photography and videography, adding a creative dimension to marketing efforts.

Professional Highlights

Marketing professional with 10 years of experience across various roles in content marketing, campaign execution, product marketing, and market development.● 5+ years in Content Marketing & Market Development : Drove market expansion, developed and executed targeted content strategies, managed multi-channel campaigns, and created compelling collateral to boost engagement and acquisition.● 4+ years in Product Marketing : Drove technical marketing strategies, produced strategic sales content, nurtured high-value leads, and delivered tailored technical proposals to accelerate the sales cycle. Proven ability to align marketing initiatives with commercial objectives to increase revenue, drive business growth, and strengthen market presence across B2B and B2C sectors. Known for my eye for detail, strong organisational skills, and eagerness to learn, I thrive in collaborative environments and enjoy working with others to execute challenging tasks. Passionate about helping businesses succeed, I value creativity, teamwork, and delivering measurable results. Recently, graduated with distinction from Henley Business School, UK, earning my MSc in Marketing.

Marketing & Content Strategy ● Freelance ● 2022-2023

Created paid advertising and social media campaigns for Prashanti, resulting in a 29% lead growth by optimising content strategies and leveraging insights from Meta Ads and Google Analytics.Designed cross-platform marketing content for online and print media, such as ads, social media posts, event promos, infographics, and marketing videos, boosting engagement and brand visibility.Formulated a social media strategy and designed digital/print content, boosting engagement by 61% for Tsugami Precision, while also creating custom branding templates for sales team.Developed and designed brand logos, labels, and packaging for 6 products of Flawless, a FMCG startup, enhancing brand identity, consumer engagement, and market presence.Produced explainer videos for Entrupy, showcasing key product features and functionalities, enabling sales teams to communicate product value and drive customer conversions.

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Market Development ● Ace Designers Ltd ● 2017-2022

Identified business opportunities by targeting key industries, leading to a 47% sales growth through account-based marketing strategies for a key machining vertical.Led a team executing content creation, social media, email, and website strategies, growing social media followers by 12% and generating 14% of total leads through online channels.Conducted in-depth market research to analyse trends, evaluate competitors, and identify segmentation to define target customer profiles and guide data-driven strategic decisions.Developed and executed Go-to-Market strategies, including pricing, positioning, and product alignment, to enter new markets in Aerospace, Agriculture, and Automobile sectors.Executed product launches and organised events, including Imtex, India’s largest machine tool trade show, overseeing planning, budgeting, and execution to promote the brand and products.Partnered with media and digital agencies to deliver multi-channel campaigns for engineering audiences, driving engagement and lead generation while managing budgets, briefs, and timelines.Managed lead nurturing through Microsoft Dynamics CRM, optimising customer engagement across the sales funnel and enhancing conversion rates.

Marketing ● Ace Designers Ltd (Strategic Business Unit) ● 2013-2017

Managed annual orders worth £28 million, coordinating sales and other cross-functional teams to ensure smooth execution.Formulated competitive technical proposals, ensuring profitability and alignment with client requirements for precision and operational efficiency.Analysed sales data, tracked KPIs, developed dashboards and offered actionable insights on monthly and quarterly sales performance as a part of Management Information System (MIS).Managed product launches, upgrades, and phase-out strategies for Jobber series CNC machines, ensuring alignment with market needs.Collaborated with cross-functional teams to develop marketing collaterals, including product guides, and sales pitches, supporting lead nurturing and conversions for high-volume CNC Lathe products.

Technical Services ● Ace Designers Ltd ● 2012-2013

Proposed techno commercial quotes and managed large-scale turnkey projects worth £15 million annually.Coordinated shipping schedules, compliance reviews, and order management to ensure seamless project execution.Pitched tailored CNC turning solutions to manufacturers across industry sectors, building relationships with key stakeholders and securing high-value deals.

Skills

Core skills

Product MarketingMarket DevelopmentMarket Research and AnalysisMarketing CollateralsData Analysis and VisualisationCreative Design and Media ProductionDigital MarketingCampaign ManagementSocial Media Marketing

Technical skills

Digital CampaignsMeta Ads Manager ● Meta Business Suite ● Mailchimp ● BufferCreative DesignPhotoshop ● Premiere Pro ● Adobe Creative Cloud ● CanvaData AnalysisExcel ● SAP BI ● SPSS ● SAS Enterprise Data Miner ● Google AnalyticsCRM & ERPMicrosoft Dynamics CRM ● SAP (SD)Office ToolsAdvanced Excel ● PowerPoint ● Word

Certifications

Certificate in Digital and Data Driven MarketingIssued by: Data & Marketing Association, UKSkills acquired: Budgeting ● Communications Strategy ● Content Strategy ● Multi-Channel Marketing ● Campaign Planning ● Website and Search Engine Strategies

Digital Marketing and E-Commerce Professional CertificateIssued by: GoogleSkills acquired: Search Engine Optimisation (SEO) ● E-Commerce ● Display Advertising ● Email Marketing ● Marketing Analytics ● Search Engine Marketing (SEM) ● Social Media Marketing ● Constant Contact ● HubSpot

Award in General Data Protection Regulation (GDPR)Issued by: Data & Marketing Association, UKSkills acquired: Lawful Bases ● Data Protection Principles ● Data Profiling ● Personal Data Protection ● Personal Data Storage ● Data Breach Notification Process ● Data Mapping ● GDPR Compliant Marketing Campaigns

Foundations of User Experience (UX) DesignIssued by: GoogleSkills acquired: User Experience (UX) ● Design Thinking ● User Experience Design (UED) ● UX Research ● User Interface Prototyping ● Wireframe

What I like

Photography 📸 ● Videography 🎥 ● Video editing 🎞️

Outside the marketing world, you’ll find me either capturing moments through a lens or crafting visuals at my design desk.

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